Importance of digital mareting for Business

Scope of digital marketing has grown now days and it is becoming very popular in India.

Digital marketing started to grow first from export sector and in e-commerce businesses. We started notifying changes from 2008. A lot of export managers and companies started using SEO to acquire foreign client. By year 2010, It was expanding in many other traditional businesses.

However, many businesses did not take digital marketing seriously. They didn’t adopt the change and were stuck with traditional marketing practices.

It gave a chance to new startups to make their space in the competitive business situation at a very low cost. New startups like Filpkart, Mayntra, SnapDeal, Redbus, Taxiforsure and many more entered the online business with a very lower investment and later got millions of dollar in funding.

For those who did not feel the heat – their sales depleted badly.

Before digital marketing could become normal for everyone, New freelancers and entrepreneurs were able to get the first mover advantage.

People who did good online marketing or search engine marketing were able to scale up the business very fast. Traditional marketer didn’t even know what is digital marketing.

Everyday more companies are accepting this fact that digital marketing has to be a significant part of entire marketing strategies. You cannot keep it optional!

You can use digital marketing for numerous purposes. However, some typical purpose for a business could be:

  • Brand building activities
  • Customer acquisition, sales and lead generation
  • Customer loyalty and retention

If you need more guidance on how to implement a digital marketing campaign for your business, you can contact us to attend a free seminar on digital marketing.

Career and Jobs in Digital Marketing

The change in marketing practice has given rise to a huge opportunity in digital marketing jobs. Even management institute like IIMs, FMS, MDI and other have started integrating digital marketing program in their courses. We are training in some of the top-Bschools and we can see the clear change. It’s a highly recommended skill for a marketing guy now days.

As per the reports published in Times of India “Digital Marketing will create 1.5 Lakh jobs in India by 2016”.

Here is a rough list of the various digital marketing positions available in India and abroad.

  • Digital Marketing Manager
  • Content Marketing Manager
  • Inbound Marketing Manager
  • Social Media Marketing Experts/Specialists
  • Email Marketing Expert
  • Search Engine Marketers
  • SEO Executives
  • Conversion Rate Optimizer
  • Copy Writers
  • Affiliate Marketer
  • PR manager

A typical digital marketing team structure

career and importance of digital marketing

The above team structure is not a fixed team structure, there could be even far bigger team. Now, we are listing some typical job description, responsibilities and requirements.

Digital Marketing Managers

Requirements: 4+ years of experience in digital marketing. Digital marketing is still new in India and experienced people are huge in demand. It is not required that you should hold an MBA, because your job-work will be the proof that you know digital marketing.

Salary: INR 15 to 20 Lakhs per annum.

Responsibility: Digital Marketing Managers have to manage the team and normally they will report to the V.P. Marketing. They are responsible for strategizing all the digital marketing campaign.

Content Marketing Manager

Requirements: 2+ years of experience in digital marketing.

Salary: INR 5 to 8 lakhs per annum. Mostly, content writers who report to content marketing managers are freelancers who write content by working from their home or as a part time job.

Responsibility: These guys manage the blog, sales page copywriting, email communications, takes care of Press Release, ebook publications, video marketing and guest blogging. He may have a team or can work stand alone.


Social Media Marketing Expert

Requirements: 2+ years of experience in Social Media marketing and public relation.

Salary: INR 5 to 8 lakhs per annum. Mostly, content writers who report to content marketing managers are freelancers who write content by working from their home or as a part time job.

Responsibility: These guys take care of two vertical. One of the vertical is branding your product on social media platforms like facebook, twitter, linkedin.


Search Engine Marketer – SEO Expert

Requirements: Fresher or 2+ years of experience Google adwords and Bing .

Salary: INR 2 to 4 lakhs per annum. Salary depends on the organizational structure and marketing expenditure.

Responsibilities: Search engine marketing is one of the most responsible job in digital marketing. It is a broad term to define marketing through the search engines. However, as Google is the largest and most used search engine around the globe – So a Search Engine marketer normally advertises through -Google AdWords.

The goal of a search engine marketer is to maximize the leads in the given marketing budget. The work could involved analysis, bid management, keyword research, ad copywriting and split testing the ad campaigns.

Search Engine Optimizer (SEO Executive)

Requirements: 2+ years of experience in SEO and must understand at website designing

Salary: INR 3 to 10 lakhs per annum.

Responsibilities: The job of an SEO expert or SEO executive involves keyword planning and research, helping in website designing and improving user experience, using Google webmaster tools, getting pages indexed, manage duplicate content and so on. The job becomes little technical.

You can work as on-page seo expert or off-page seo expert or you may handle both. Normally, you need to work in-line with web developers.


Affiliate Marketer

Requirements: 2+ years of experience in affiliate marketing and building client network.

Salary: INR 4 to 8 lakhs per annum.

Responsibilities: An affiliate marketer can earn for himself or promote the product of company through building a great affiliate network. These guys connect various blogs, forum, companies, people to become partner in the affiliate program offered by the company. All these partners get commission on their referral.



I hope you got good understanding of why digital marketing is so important for business and what career options we have in digital marketing. You can attend our free seminar on digital marketing, contact us to register.

If you still have doubts, you put the doubts and suggestions in the comment box below.